About: The Carrboro Business Alliance was founded in 2014 by a small group of local business and nonprofit leaders who saw the opportunity to improve collaboration and advance shared goals. Today, the Carrboro Business Alliance includes nearly 100 Carrboro-serving enterprises - ranging from one-person studios to national corporations - and is governed by a Leadership Council with administrative support from The Chamber for a Greater Chapel Hill-Carrboro. 

Mission: The mission of the Carrboro Business Alliance is to:

  • Connect members with information, potential customers, and other enterprises 
  • Represent the local business interests with local government and policy makers
  • Promote members and the Carrboro community


  1. Chair: Bridget Pemberton-Smith, Art Therapy Institute (formerly Cameron's)
  2. Vice Chair: Chrystina Elle Passanisi, Sofia's Boutique
  3. Scott Conary, Open Eye Cafe
  4. Betsey Elbogen, Perch Coworking 
  5. Tyler Huntington, Tyler's Restaurant and Taproom
  6. David Jessee, J&J Futures (Property owner of 106 S. Greensboro Street
  7. Barbara Jessie-Black, PTA Thrift Shops
  8. Nathan Milian, Carr Mill Mall
  9. Wendy Smith, Sofia's Boutique (formerly Chapel Hill Magazine and Cameron's)
  10. Bill Soeters, The UPS Store in Carrboro Plaza
  11. Debra Markley, Piedmont Health 
  12. Dan Mayer, The ArtsCenter
  13. Rae Mosher, Carrburritos 
  14. Nathan Mills, Mills Rentals 
  15. Ex-Officio non-voting member: Annette Stone, Carrboro Economic and Community Development, Town of Carrboro
*Staff support: Katie Loovis, Vice President for External Affairs, The Chamber For a Greater Chapel Hill-Carrboro, (919) 696-0781 (mobile)